Business Guidance

Zero-click searches: The new wave of SEO marketing

Over the years, Google has evolved from being a directory of web pages to a one-stop shop for internet searches. Nowadays, a…

Building your brand’s reputation through SEO

Building your reputation online is a key aspect of business marketing, and search engine optimisation (SEO) is one of the best ways…

Why you should care about building citations

In today’s digital economy, online visibility is crucial to business success. Four out of five consumers use search engines to find local…

The rise of ‘Near me’ searches

Technology has evolved and now offers us various ways to search for different businesses and services. The trend of “near me “searches has gained…

Changing your trading hours for Australia Day

This year, Australia Day falls on a Tuesday, which means that many businesses and organisations will be closed on January 26, or…

Your online reputation management checklist for 2021

Online reputation management has been a rising trend over the last decade and it is important now more so than ever. In…

5 things every tradie SMB needs on their website

Tradies are the men and women who keep Australia moving. From construction and repairs to electrical connections and seamless plumbing, there are…

How to delete a Google review

The importance of Google reviews A business review enables you to collect valuable feedback about your business, and helps prove your credibility…

Reputation management: what is it and how to ace it

Managing your business reputation Reputation management is the effort to influence how people think of your brand online. Since the majority of…

How to deal with negative Google My Business reviews

In a perfect world, every review for your business would be nothing short of glowing. But the reality is that even the…

5 SEO quick fixes you can do today

Search engine optimisation (SEO) is all about optimising your business’ visibility in Google (and other search engines) to drive more traffic to…

What I need to start up my own business

Ever thought about leaving behind the traditional 9-to-5 and making that business dream come true? You’re not alone. In fact, almost 98%…

The 5 best marketing strategies for a beauty business

Beauty is a big business in Australia, with one study suggesting that the average Australian woman spends approximately $3,600 on beauty every…

How to get approved for a small business loan

Small business loans can be exactly what SMBs need to either get started, take their brand to the next level, or simply…

Xero study uncovers 5 recommendations to help small businesses bounce back

Xero is a well-known and regarded cloud-based accounting software company for small and medium businesses, but they have also grown to become…

Your guide to starting a business in Australia: Tax

Few people have enough talent and drive to start their own business, and it’s even more rare that one of those individuals…

How sat nav can help customers find your business

The phrase ‘satellite navigation’ might be associated with the clunky old GPS systems of days gone by, but the reality is sat…

How can a listing on Google improve my digital presence?

In today’s hyper-competitive digital landscape, building your online presence is crucial to getting noticed. And when it comes to attracting potential customers,…

Automated marketing for the holidays

Automated marketing for the holidays In the past, most SMBs would shut down over the holiday period without issue. But these days,…

Your guide to scheduling and posting on Facebook, Instagram and Twitter

If you manage social media accounts for your business, you’ll know that it can be tricky to cut through the noise and…

5 things every café owner needs on their website

Hospitality is well known for being a challenging industry. Competition is high, margins tend to be low, and success relies on customers…

The top 5 dos and don’ts in digital marketing for small business

There’s an intimidating and ever-increasing array of tips and advice for small business owners when it comes to digital marketing. So much…

Your guide to using Google My Business (GMB) posts to boost your local search ranking

Ranking well in local search is essential for businesses that operate in certain defined areas. Whether you’re a tradesperson, a paint store…

6 tips for preparing your local business for the Christmas holiday period

The Christmas holiday period is fast approaching, and as we all look forward to a well-earned festive season, business owners must make…