Industrial Retail
Background
Jaycar was one of the first businesses to implement White Pages Connect in 2018, managing 98 store locations. Since using the platform, Jaycar has added a further 24 locations to White Pages Connect and now manage a total of 123 stores across much of Australia and New Zealand.
Jaycar is an independent retailer of unique electronic products, components, and parts suitable for hobbyist and electronic enthusiasts from electronic kits and modules to networking and IT accessories.
The Challenge
Jaycar found the management of store information, (opening hours, address, phone numbers, and other store details) was inconsistent or incorrect across the digital ecosystem. Google My Business profiles were unclaimed and other online directories contained stray/unmanaged data. As a result, Jaycar wanted to ensure a more consistent customer experience.
As the Jaycar retail network was growing, adding new stores into the ecosystem quickly and efficiently was important as the current process was time-consuming, expensive and required a lot of manual updates.
The Solution
The White Pages Connect solution has enabled Jaycar to have a hands-off approach to managing the 123 locations. With a premium solution, Jaycar utilises the expertise of our White Pages Connect customer success team to ensure the information within the platform is up-to-date. Stores are managed in bulk which enables Jaycar’s in-house team to focus on providing a consistent customer experience both offline and within their eCommerce channel.
The Benefits
Additional benefits Jaycar have found from the platform have been from the reporting dashboard, providing them with additional insight and visibility into the performance of individual locations.
During the COVID-19 crisis, Jaycar found that having a specialised team to help manage location updates at scale ensured business continuity. From store changes and adjustments in opening hours at a state level, as well as country, having a dedicated team using the platform during this time has been vital.
The Results
We compared three months of data from Q2 October – December 2019* with October – December 2020.
+25%
GMB Clicks
+25%
Click to Website
+38%
Click to call
*Results from quarterly business performance report Q4. Data pulled 14th January 2021 for the period. Performance results are not mutually exclusive and can also be attributed to an integrated digital strategy including organic, owned and paid advertising activity from Jaycar.
