White Pages Connect Locale

Helping customers find you with White Pages Connect Locale.

Maximise your online presence

White Pages Connect allows you to create a powerful online presence by managing your business listings and engaging with your customers.

Now you can manage all store/business locations with an integrated store finder/locator. Best of all, these are structured and optimised for local SEO.

Here’s how we can help you to optimise the locations of shops, offices or businesses so that they can be found quickly and easily, as customers search for you online.

10 ways to use White Pages Connect Locale and help customers find you

Do you have an easy to navigate, optimised store locator? Does it also provide individual store location pages? As customers often search for your business online before visiting in store. Ensure customers can find you – and fast, otherwise they’ll go elsewhere.

Do you have an easy to navigate, optimised store locator? Does it also provide individual store location pages? As customers often search for your business online before visiting in store. Ensure customers can find you – and fast, otherwise they’ll go elsewhere.

According to Google (2), 53% of mobile site visitors leave a website that takes longer than three seconds to load. Don’t lose your customers at the time of search due to site lag time. Ensure your webpage is optimised to meet your customers’ expectations.

A third of all mobile searches are location-related (3). Capitalise on this online traffic by having customised pages for each of your locations. This will help search engines like Google and Bing index all locations. The best thing is this may even result in your business ranking higher in search.

Customers love to see rich data and information that is local to the area. This can be done ensuring each location page has localised images, offers, opening hours and contact details. This allows customers who are searching for specific products and services to discover your business and facilitates them visiting you.

Secure customers with a call-to-action button, such as ‘book an appointment’ or ‘call now’. Customers who are on your site are already thinking of making a purchase, help nudge them over the line by making it easy for them to get in touch – fast.

Convert online searches into in-person sales. Organise the data in the right order on your location page in order to highlight the most important details to the customer. Information such as opening hours, location and phone numbers will be listed in order of relevance. So, customers looking for your business details can find exactly what they’re after.

The structure of your website’s URL should be optimised for the user’s experience. It also helps with Google search results and rankings. By including relevant search terms and location information in your URL, online customers can find your business when they need your business most.

Analytics allow you to assess your marketing and engagement and are a critical tool to understand who’s visiting your website and how they’re finding you. By integrating analytics into your store locator pages, you can improve your insights into your customers’ online journey.

From a single source of truth, the White Pages Connect Platform, you can easily create and customise individual store location pages with operating hours and locally relevant content, for example
  • menus,
  • events,
  • store offers,
  • pictures and more.
Our store locator platform gives your team the ability to enter and manage all of your location information in one place to publish to multiple platforms, rather than having to manage them separately.

Get Connected

Connections are the lifeblood of any business. But with an ever-increasing number of maps, apps, search engines and social media platforms, customers are searching for and talking about your business in more places than ever before.

White Pages Connect can help to keep your location information up-to-date, and make sure each of them can be found in multiple places where customers search. Using one integrated dashboard, you can quickly and easily keep your online details current and correct.

Connect Locale Features

Enhance your customer experience by driving foot traffic and increasing your local search engine optimisation (SEO) ranking

Store Locator and location landing pages

A powerful online store locator / finder along with individual location pages, optimised for maximum local SEO impact.

Built-in SEO

Adding in additional metadata such as opening hours, addresses, phone numbers and key location features, supports search engine crawlers recognising and processing the information. The results may improve the performance in search results.

Dashboard features include:

✔ responsive design

✔ tagged content

✔ local URL structure

Easy management

You can use your White Pages Connect account and platform to manage all locations in one place for multiple platforms.

Benefits include:

  • consistency across your brand’s online presence
  • optimise your local search ranking results
  • one central management portal as a single source of truth.

Automatically sync updates and changes in near real-time across all networks.

Reach more local customers

Integrated SEO

An optimised individual location pages may boost SEO rankings improving performance to get to the top of organic search results.

  • Each store page is fully indexed, this means Google and other search engines will rank each location page as an individual search result.
  • The store locator is code that is injected into your current website domain, so you’ll only have to maintain one site.
  • We have additional options based on your requirements to add more details, including structured data mark-ups, URL formatting and customisable content lists.

Easily integrated and customised

Our Store locator is a plug-and-play widget. It is easily added to any website and directly integrated into your current domain.

We offer flexible options that easily align with your brand and let your creative people play.

Standout to consumers when and where they are looking for you

Mobile responsive user interface

Store Locator aims to enhance your user experience across all devices, ensuring “near me” searches are optimised for mobile devices.

Even better, a “one-click” action buttons allow your customers to get in touch or find directions or other information easily.

Analytics Integration

Our Store Locator is directly integrated into your current website domain, so you can access performance and visits in your usual analytics account. With an aggregated view of all website traffic and location data insights within your Google Analytics account provides a comprehensive view of your user flow.

Full API accessibility

All your locations are listed as part of the White Pages Connect listings platform and are integrated via Goolge Maps API in your current store locator.

You have the opportunity to create additional pages with rich information and details via the API and our Customer Success team, please contact us for further details.

Looking for a local presence management solution?

Take control of your online presence by speaking to your account manager or our solutions team today.

Get started.

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